an international advertisement for the redesign of the subscription service


Sony Interactive Entertainment celebrates the new PlayStation Plus with the Mr. Malcolm commercial.

Eric Lempel, Vice President of Worldwide PlayStation Marketing at Sony Interactive Entertainment, presents the Mr. Malcolm commercial for the new PlayStation Plus : “After 35 days of preparation, we recorded this video in six days in six different locations. It features 94 crew and 68 actors, all of whom have worked hard to bring Mr. Malcolm to life. We used over 1270 props including around 80 trophies and 120 clocks! We have also concealed more than a dozen easter eggs, those hidden references to games so much appreciated by players. We wanted to thank the PlayStation community for joining us on this journey over the past ten years where PlayStation Plus has only evolved. Today marks the start of a new era for PlayStation Plus, and we’re excited for all the possibilities ahead of us.

Mr. Malcolm, the advertising spot dedicated to the new PlayStation Plus

Sony’s new PlayStation Plus is available in select Asian markets, Japan, the United States and Europe.

  • PlayStation Plus Essential: 8.99 euros per month, 24.99 euros per quarter or 59.99 euros per year
  • PlayStation Plus Extra: 13.99 euros per month, 39.99 euros per quarter or 99.99 euros per year
  • PlayStation Plus Premium: 16.99 euros per month, 49.99 euros per quarter or 119.99 euros per year


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