Display | Too cheap? Too expensive This is how you give your products the right price tag

New product? Then off to the marketing! This is how many companies think and immediately jump into sales when they launch a product. The pricing is an important process that should ideally take place in peace and quiet.

A good price is not simply set, many aspects have to be considered beforehand. (Photo: FrankHH / Shutterstock) Pricing a product appropriately can be quite a complicated matter. Young companies and start-ups in particular that want to bring completely new products to market often have problems finding the right balance – mainly because the brand …

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