For now, Facebook’s Live Audio Rooms replicate the functionality and design of Clubhouse and Twitter Spaces, but have one more weapon: groups
The moment when Facebook will also inaugurate its audio rooms is getting closer and closer. As in other cases where the features developed first by other applications were then replicated on its platforms, the novelty of Facebook is just what it seems: a clone of Clubhouse and Twitter Spaces.
As early as April, the Mountain View company had announced to be working on his Live Audio Rooms and had started testing this option in Taiwan since May. Yesterday it launched the at first test public in the United States. Among the speakers there was obviously also the Facebook CEO Mark Zuckerberg, acting as host. The audio room was available and featured for users via a Facebook event, which people could register for.
In this first American Live Audio Room we talked, together with developers and creators, above all about gaming on Facebook. But how is the experience in the new Facebook audio space? In truth very similar to the one on Clubhouse and Twitter, including the user interface. Event hosts are displayed in round icons at the top of the screen, while listeners are displayed in the lower half as smaller icons. In the middle there is a section that includes the people followed by the speakers.
Who is speaking is indicated with a light ring around the icon. Participants can interact with the speaker via likes and reactions and the discussion subtitles are also available. However, the test room offered no option to raise your hand or join the speakers on stage – it was more a broadcast experience made by a few, for many. Users can choose to share the Audio Room in a Facebook post, in a group, directly with a friend or through other apps.
A potentially interesting use of these rooms is for groups. At the moment both Clubhouse and Twitter do not have algorithms that recommend the user the audio rooms most similar to their interests. If Facebook decides, as seems likely, to make rooms available for groups – used by 1.8 billion people every month – it would be able to attract an already interested audience to a certain topic.
Zuckerberg assured that the Live Audio Rooms will be available soon for many, but he did not specify by when we can expect to see them also on our smartphones.