From Visa a platform to support SMEs and merchants in Italy


A platform designed and structured with the aim of providing digitalization support for small merchants and SMEs of the country, facilitating the adoption of tools such as electronic and contactless payments or e-commerce sales: this is what it announces today Visa with an initiative aimed specifically atItaly.

The Visa platform for Italy

The project was implemented by the credit card giant in collaboration with some partners, with the aim of support the entrepreneurial activities of the territory in a process that is not always without difficulties such as approaching the online world or carrying out marketing campaigns to promote one’s products or services. These are the words of Enzo Quarenghi, Visa Country Manager in Italy.

During the lockdown, traditional neighborhood shops began to familiarize themselves with new forms of digital payment. To support small local merchants and SMEs, we have prepared a toolkit of simple and quick-to-implement tools, to make them immediately operational online and benefit from the advantages of electronic payments.

The platform (link at the end of the article) offers tools and solutions that are useful, for example, for the creation of the company logo or website, for receiving reservations via the Internet, for online sales or for accepting payments with a smartphone, without forgetting the possibility of leverage on social networks to find new customers. Many i partner coinvolti: Nexi, Vidra, Axepta, Axerve, Shopify, Wix.com, Squarespace, WordPress, Sumup, PayPal, iZettle, Quandoo, Treatwell, MINDBODY, Facebook Blueprint, Sprout Social, Hootsuite, Canva, Tailor Brands e TrustPilot.

Recall that last month the group announced a $ 200 million five-year plan intended for the same purpose: to support small and micro-enterprises in the world, allocating the sum of 60 million to NGOs committed to supporting the activities and 140 million to investment partners that generate positive social and financial returns.


Categories:   Business

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