Here customers can really save: The secret behind the cheap perfumes at Aldi and Lidl



Perfumes are still popular gifts that are suitable for almost any occasion. Numerous fashion brands such as Chanel, Paco Rabanne, Marco Jacobs and Hugo Boss sell their own fragrances, which are particularly noticeable due to their high prices.

If you don’t want to spend a two or three-digit amount on a branded perfume, you can find a much cheaper alternative at Aldi, Lidl and Co. Because like the online portal Image of woman reported, the discounters Aldi and Lidl rely on their own fragrances, which are very similar to many branded products.

Fragrance twins: Cheaper branded perfumes from discounters

Discounters such as Aldi, Lidl and Co. sell fragrance twins in their drugstore departments, so-called dupes, which are very similar to branded perfumes from Chanel, Hugo Boss and Jil Sander. The fragrance notes of the perfumes are so similar that they can hardly be distinguished from normal consumers and offer a good alternative to expensive branded products.

What is the difference?

The discounters save especially on the production costs of the dupes. These are mostly made with synthetic fragrances. As a result, the scent stays on the skin for a shorter time and dissipates faster than the scent of the original.

In addition, the manufacturers of the fragrance twins are relying on a simpler bottle design and thereby also keeping the production price significantly lower.

Since the fragrance combinations already exist, the discounters also save the costs for a perfumer who has to create the fragrances separately.

However, consumers do not have to worry about health issues, because the dermatological quality standards that apply to the production and sale of branded fragrances must also be met by the discounter fragrances.

In general, fragrance twins, or dupes, are not exact copies of the branded fragrances, but are only very similar. Therefore, the dupes can differ in nuances from the fragrances of the originals.


Categories:   General

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