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The e-commerce platform Klarna has taken over a start-up for social commerce called Hero. What retailers can do with it now and why Klarna is currently on a big shopping spree.
The fact that the payment and shopping platform Klarna has expanded in many directions in recent months should not have remained hidden from anyone in e-commerce. After that in the meantime most valuable European fintech has recently raised $ 639 million and is busy shopping anyway, the payments company has now announced the acquisition of Hero, a social shopping platform “that provides consumers with inspiration, advice and editorial content straight from the stores of the Dealers are offered “. The 250,000 dealers connected to the platform should be able to create their own content and product reviews. Advice in real time should also be possible, combined with the aim of transferring the advantages of stationary shopping into an online shopping experience.
As part of the Social Commerce should Hero provide shop owners with video tools that can be used to hold online sales shows. Direct video communication with the customer should also be possible. Social commerce has developed into one in recent years (Continuous) trend – and retail experts assume that social shopping will gain in importance in the medium term across all age groups. In fact, this can improve customer loyalty and create a hybrid shopping experience. Hero will be available on the retailer’s website, connecting online shoppers to in-store product experts via messaging, video chat and social media with just one click. Online shopping should thus become an interactive experience with all the advantages of individual customer advice in retail.
“With Hero, Klarna can support all retailers in combining e-commerce with the advantages of physical retail,” explains David Sandström, Chief Marketing Officer at Klarna. The startup Hero, based in London and New York, was founded in 2015 with the aim of creating a more personal and convenient way of shopping. The focus is on individual customer care in brick-and-mortar retail. The customer base now includes global brands such as Levi, Rag & Bone and Chloé as well as a number of dealers from Klarna’s existing network such as Nike and JD Sports.
Hero isn’t the only company that Klarna has acquired in the past few weeks. It recently acquired Shoptail, a comparison shopping service that enables retailers to offer online advertising competitively by giving consumers access to the best search engine-based offers. In addition, Klarna acquired Toplooks, an AI-supported styling tool that enables retailers to create shopping content and suggests tailored products to buyers via their web and social media channels.
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