How Huawei responds to the change in digital payments


Shopping opportunities are multiplying thanks to the new digital payment tools: Huawei responds with a full-cycle security and protection system starting from AppGallery

The pandemic has accelerated the transition to i digital payments. Already in 2020, according to the Kantar institute, 55 percent of Italians preferred electronic payments over cash. And not only. Payment through the smartphone is entering daily life with a certain impetus. If it is calculated that 94 percent of Italians have a smartphone in their hands, 74 percent of them use it for digital payments.

How Italians pay

Digital payments, especially innovative ones from device mobile O wearable, they experienced a 108% surge between 2018 and 2019, reaching 3.1 billion euros. In total, more than 58 million transitions have occurred from smartphones. The devices also performed very well wearable as a smartwatch and band with 2.2 million transitions.

A change that makes us think a lot if we consider that 1.24 billion euros come from digital payments out of shop, then out of the shop. These include mobile phone top-ups, expenses related to mobility and bills. The new methods of acceptance, ranging from mobile pos al soft pos passing through i biometric detectors and the Vocal recognition.

More apps

Huawei responds to this need for greater freedom in digital payments by moving on different levels. The first step, taken since it has existed Huawei AppGallery, is to identify the most popular local and global applications, including Italy. Among these, the Shenzhen giant obviously evaluated several banking and financial apps.

Out of shop digital payments
Out of shop digital payments

The second step was to help the countless international and local banking entities to offer their banking services in his marketplace. Huawei AppGallery, in fact, as an intelligent ecosystem, allows developers to integrate existing apps in just a few days through the tool. Hms Core. These include Intesa Sanpaolo Mobile, Mediolanum, Mobile Banking UniCredit, Ubi Banca, Hype and thirty other businesses.

The third step on which Huawei pushes to guarantee an increasingly attentive service to its users, present and future, is to offer the developer support. In the last year, in fact, Huawei has taken over 270 new engineers dedicated exclusively to supporting developers in AppGallery integration. Applications that work on different devices of the Huawei ecosystem to offer greater convenience and fluidity.

Finally, to feed the AppGallery news and conquer new users, Huawei offers a variety of incentives aimed at developers. The first concerns a purely economic benefit. In fact, developers have a larger share of revenue than other realities. This can be up to 85 percent. Furthermore, they are offered advertising spaces and promotions within the AppGallery precisely for the purpose of reaching more users.

The app market, in fact, is highly competitive. To think they are released 6,000 new apps every day. But consumers typically get to a maximum of 80 apps installed on their phones. Half of them also let more than a month pass before downloading a new application.

Digital payments through Huawei wearable devices
Digital payments through Huawei wearable devices

More security

The AppGallery environment is secure, and the Huawei ecosystem takes user privacy very seriously.Protect the privacy of our users and ensuring that all their data is secure is one of our top prioritiesJerry Huang, Huawei’s senior marketing manager, told the Wall Street Journal. “We have a full cycle safety and security system to ensure that devices have robust built-in security capabilities: from the app list phase, up to the download / installation phase and the operational phase.

For example, Huawei has created its own to protect sensitive data and user privacy Trusted Execution Environment (TEE OS). This operating system, or Tee, features the first formally verified microkernel. Has the world’s highest level of security verification and it is the first of its kind to use a mathematically demonstrable method. Sensitive user data, such as biometric data and passwords, will not be processed outside the device and the Tee operating system.

Even the interface Emui gives users better visibility and control over user authorization. In addition to ensuring that all default apps are fully compliant with compliance and privacy requirements, Emui provides permission management, notification management, audio / video reminders, location service management and other settings on the privacy for apps. All information is saved only in the device, therefore no one else can access or read this data.

Since the beginning of last year, thanks to variety, security and teamwork, Huawei has had a 5x increase in the number of apps listed on the AppGallery. This ductility allowed her to get into 170 countries with more than 96.000 app and beyond 500 million active users globally. Huawei AppGallery consists of 18 app categories including news, social media, entertainment and digital payments.


Categories:   Gadget

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