How to stop apps on your iPhone from tracking you

It has recently been possible to deactivate the tracking of applications on iPhone. Here’s how to do it, if you don’t know yet.

It is a fact that no one can dispute: without applications, our smartphones would not be what they are today. That being said, the problem with many apps, mostly free, is that to generate revenue, publishers use targeted ads, which are based on data collected about you. For some, this is a huge invasion of privacy. It exists a solution sure iPhone.

The good news is, if you have an iPhone with iOS 14.5 or later, you may be aware that Apple has introduced a new feature called “App Tracking Transparency”. This is an option for users to decide whether or not they want apps to follow them. This can be activated at the system level – generally therefore – or at the level of each application. If the protection of your personal data is important to you, here’s what to do to activate it.

How to activate the Tracking Transparency app

  1. Go to Settings.
  2. Then in Confidentiality> Monitoring.
  3. You should then see a list of apps that have already requested permissions. If the button is green, it means that you have authorized said permission for said application. Tap the button to remove it if you change your mind.
  4. If you prefer no application to track you down, and stop asking you to, you can tap “Allow permissions” to turn everything off.

Should I allow apps to track me like this?

It depends. Usually, the reason an app tracks you down is to collect information about your habits. Sometimes this is set up to better understand the user and improve the app, but most of the time it is for advertising. If you don’t like the idea of ​​your data being sold to advertisers, then you shouldn’t allow it.

Does disabling tracking remove ads?

No. Preventing an app from following you won’t prevent ads from appearing here and there. You will still see advertisements but since your personal data is no longer collected, the advertisements should be less relevant.

Will applications stop working with tracking disabled?

No. Some applications may try to encourage you to activate tracking, but Apple has already provided for this scenario. According to the new rules in place, the Cupertino company will ban applications that try to reward users who activate tracking. In other words, your apps will continue to work even with tracking disabled.

What is the public opinion on the subject?

According to a study conducted in May 2021, it would seem that, shortly after the release of the iOS 14.5 update, with App Tracking Transparency therefore, Flurry Analytics had discovered that 96% of iOS users had opted out of the iOS 14.5 update. tracking. In other words, the majority of iOS users don’t want apps to stalk them like this.

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