After increasing the maximum duration of TikTok videos to 3 minutes, Instagram now offers to post Reels of up to 1 minute.
After increasing the duration of the Reels for the first time last September (from 15 to 30 seconds), Instagram announced yesterday, via a meme posted on Twitter, that the maximum Reel duration is now 60 seconds for all users.
Reels. up to 60 secs. starting today. pic.twitter.com/pKWIqtoXU2
– Instagram (@instagram) July 27, 2021
TikTok, YouTube Shorts and Snapchat Spotlight in the crosshairs
All platforms competing with Instagram and its Reels already allow their users to post videos of up to 60 seconds (or even 3 minutes for TikTok). Instagram is therefore following the trend and aligning itself with market standards to continue to attract new creators.
This update should allow Reels users on TikTok, YouTube Shorts and Snapchat Spotlight to be able to re-upload their videos between 30 and 60 seconds. Indeed, by publishing their content on multiple platforms, creators increase their visibility, and can develop a larger audience. Note that Instagram’s algorithm does not highlight videos that contain a TikTok watermark.
How do I create 60 second Reels?
To access this new functionality, perform the following steps:
- go to the Instagram creation space,
- select Reels,
- display the drop-down menu on the left of the screen,
- Press on Duration, and then select 60.
You can also import videos up to one minute long directly from your camera roll, by clicking at the bottom left of the screen in the Reels creation area. The rollout is phased in, and all users should soon have access to this feature.
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