Slack, the future looks a lot like Zoom


Once upon a time we also met live at work. Relieved of the formalities of a meeting or the intellectual rigor of a brainstorming, a meeting represented a spontaneous, productive and (usually) cordial moment. We met when a colleague approached your desk to ask you something on the fly and then linger for five minutes, near the coffee machine or in the common areas. But then 2020 came, and we all know what happened.

The popular last June business collaboration app Slack he introduced Meetingsan audio feature designed to replicate real-life conversations. It was one space to meet up with colleagues immediately, and could easily be started from a Slack channel or within a direct message. According to the company, Dating has been a success, becoming the a feature most quickly adopted in Slack’s nine-year history. Nearly 44 percent of Slack’s business customers with a paid plan use the feature on a weekly basis, for a total of 243 million minutes per week. Most Encounters only last ten minutes, an aspect that underlines some efficiency, and which makes the option similar to business meetings.

The new functions of Dating

Now Slack is adding more features to Dating. At its annual Future of Work conference, the company announced a revamped version of the feature, which Slack says will turn Dating into one “coworking space. In the company’s plans, the most significant novelty of this vision of the future work is the video chat.

When it launches in the fall, the new Meetings will allow users to make video calls, such as Zoom or Microsoft Teams. Slack allows you to make individual and group video calls as early as 2016, but the feature is not easy to find; by moving it to Dating, the company hopes to be able to leverage the success of audio chats on the platform. Video calls will include the option for blur the background, which has become a standard feature in video meeting apps. In addition, it will soon be possible too share your screenwith an option that will allow multiple people to show their display simultaneously (which honestly looks a bit chaotic).

During video calls, users will also be able to use Reactions of Slack – emojis, effects and stickers – that will float around the frame. Messages exchanged in the chat during video calls, as well as links or shared documents, will be saved automatically in the channel or conversation from which the meeting was launched.

More and more like Zoom

We are really facing the zooming the Slack, although the company seems allergic to the comparison with Zoom. Slack Vice President of Product Noah Desai Weiss explains that video calls are useful. “for a ton of relevant use cases“but that the new Dating is a different thing:”We are really focusing on an area that we think is under-served, namely: how do you make sure that a small team is able to work together in a shared digital space?“.


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