Smartphones and inflation: will they be even more expensive?


The price average of smartphone has increased significantly in recent years. However, this is not a true inflationary phenomenon: it was, if anything, a reformulation of the role and specifications of a tool that is now central to people’s lives and whose characteristics are now those of small portable computers of great prestige and computational power. . The average price increase therefore occurred due to a real evolution of the species, moreover shifting the center of gravity of the buyers’ choices upwards: fewer and fewer people choose entry-level, more and more users access the top-of-the-line ones. range or to a mid-range that has in the meantime become inflated with ambitions.

Smartphone: how much will inflation weigh?

In this context, however, two circumstances have occurred that weigh as strong threats on the prices of the sector: on the one hand there is the shortage of chips which risks casting doubt on producers’ ability to further raise the bar in the immediate future; on the other there is ainflation grew to 7% in the United States and settled just below this value in Europe, thus creating a general inflation bubble destined sooner or later to flood into every single market.

What will happen to smartphones? These two elements are set to further press on prices to stimulate further hikes. The risk that in times of uncertainty there may be slowdowns in demand, however, exist, especially in a market that is now exhausted like the mobile one. A general increase is probably conceivable, but not at a faster rate than in previous years: further tears could damage above all the high end of the market, the one that guarantees the best margins to manufacturing companies. It will be possible to understand something more in the coming months: by spring the first new devices of the year will be available (especially in the Samsung sector) and it will be easier to understand how much the lack of chips and inflation can weigh in the definition of the new prices. market averages.

The strong competition that the sector is experiencing can become the best safeguard for users: from Samsung to Apple, from Oppo to Xiaomi, passing through Vivo and RealMe, each with its own novelties to bring to a market that is increasingly hungry for news and performance. In short, understanding the state of health of the sector is not yet possible. The feeling, however, is that inflation can only touch the technological field, allowing prices in this segment to rise by natural evolution and without the direct influences that other areas pay dearly. After the storm of early 2022, then, the situation could normalize: we will understand in September on which prices Apple will shift the center of gravity of the next iPhone and at that point it will be possible to pull the strings of a year full of unknowns for the whole market, but with a sea of ​​liquidity available to explode new sales phenomena at the first breath of optimism that the pandemic could let flow.


Categories:   Hardware

Comments