stop using Google Analytics

After that of the authorities Austrian e French Italy’s stop arrives: the Guarantor for the protection of personal data has communicated that the use of Google Analytics does not comply with the GDPR (General Data Protection Regulation), as the information collected by the service is sent to the United States. The authority has taken a first action against a publisher, but the issue affects many websites. Google Analytics prohibited in Italy? At the end of a complex investigation, initiated on the basis of a series of complaints and in coordination with other European authorities, the guarantor found that Google Analytics does not comply with the privacy legislation, as the data is transferred to the United States, a country that it does not offer an adequate level of protection for users. The transfer is prohibited because US intelligence agencies can access the data without any guarantee. The well-known Privacy Shield agreement was canceled by the Court of Justice of the European Union. Websites that use Google Analytics collect a variety of data, including IP address, browser type, operating system, screen resolution, language, date and time. These data are used to obtain detailed statistics which are used to improve the service offered or monitor marketing campaigns. However, this is personal information (the IP address in particular) that cannot be sent to the United States. The Guarantor has issued a first measure against Caffeina Media srl, ordering the company to take adequate measures for the transfer of data within 90 days. Otherwise, upon expiry of the terms, you will no longer be able to use Google Analytics and an administrative penalty may be applied.

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