Web design with feeling: Artdirection appeals to users emotionally

Good websites not only have to look professional and meet design standards, they should also appeal to viewers emotionally. That requires clear goals.

People walk past a poster and have to smile. You flip through a magazine and get lost in the pages. You bought something new and feel really good about it. Why? Because these situations triggered emotions in them. Incentives have moved them to grapple with something, to experience new things or to buy things. These people believe …

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