What is Bulletin, Facebook’s new newsletter platform

Facebook has launched its newsletter platform, which has its own dedicated site but will depend a lot on the social infrastructure

(photo. Unsplash)

Bulletin, Facebook’s long-awaited newsletter platform, is now live. CEO Mark Zuckerberg announced it yesterday during a Facebook Live audio room, another new feature that should compete with Clubhouse. Bulletin does not rely on the social network but has its own dedicated site. This is to allow creators “To grow your audience in ways that do not depend solely on the Facebook platform “, we read in Bulletin.

You don’t even need to have a Facebook account to sign up for a newsletter. Bulletin, however, relies on the infrastructure of the social, and uses Facebook Pay to allow users to purchase premium subscriptions that also allow them to participate in subscriber-only groups and rooms and live audio. Not all content is paid and, in addition to newsletters, there will also be podcasts.

The initial roster of authors on Bulletin includes such writers as Malcolm Gladwell, Mitch Albom, Erin Andrews, and Tan France. The beta program is focused on the United States, with only two international writers at the moment, to which the platform has said it wants to add more. In addition to the writers, the newsletters will also be signed by academics, industry experts and public figures. There are also independent creators, mostly journalists, not bound to publish with a single publisher.

Facebook stands paying its authors in advance for their contributions and, so far, will not take any percentage of their earnings. Also, if the writers choose to leave the platform, will have the ability to take their subscriber lists with them. Bulletin said it will not accept new authors for the time being.

It remains to be seen how the content moderation and if Facebook will align itself with an approach of maximum freedom towards its authors as in the case of Substack, which allows anyone to launch its own newsletter. A choice that would probably attract a lot of criticism from Facebook. Meanwhile also Twitter is preparing the launch of its newsletters, through Revue, a recently purchased platform.

Categories:   Internet